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Seventh Generation Detergents: Free & Clear, Lavender or EasyDose?

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Seventh Generation is a household cleaning brand, now owned by Unilever, known for plant-based laundry detergents that skip synthetic fragrances and dyes. Its lineup splits into two easy choices for first-time buyers: scent (Free & Clear with no added fragrance, or scented with essential oils) and format (a regular pour bottle, or the EasyDose ultra concentrated squeeze bottle). If you typed laundry detergent seventh into a search bar, those two decisions are really all you need to make.

The six Seventh Generation detergents below include two 40 oz pour bottles, one concentrated lavender listing, and three 23 oz EasyDose bottles, and they differ mainly in scent, bottle format and how many loads each one washes.

Seventh Generation Laundry Detergents Compared

Best for: Families facing heavy, stubborn stains

Pros

  • 6 enzymes plus surfactants
  • EasyDose 66-load bottle
  • Compact 23 oz size

Cons

  • Scent not described in detail
  • Brand listing gives few ingredient specifics

Best for: New parents wanting unscented easy dosing

Pros

  • Free & Clear EasyDose
  • 66 loads in 23.1 fl oz
  • USDA Certified Biobased
  • Compact bottle

Cons

  • Listed weight looks inconsistent
  • Pack contents not clearly stated

Seventh Generation, Concentrated Laundry Detergent, Fresh Lavender scent

Seventh Generation

Seventh Generation, Concentrated Laundry Detergent, Fresh Lavender scent

4.1average rating from Amazon buyers, out of 5

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Price and specifications are read from the Amazon product page and can change.

Seventh Generation

Best for: Lavender fans comparing bottle options

Pros

  • Concentrated formula
  • Fresh Lavender scent

Cons

  • Size and load count not listed
  • Very limited listing details
Seventh Generation Laundry Detergent
Seventh Generation Laundry Detergent

Best for: People who like a light natural scent

Pros

  • Scented with 100% essential oils
  • Triple-enzyme formula
  • No synthetic fragrances or dyes
  • 53 loads per 40 oz

Cons

  • Description also mentions another scent
  • Not for fragrance-sensitive homes
Seventh Generation Laundry Detergent
Seventh Generation Laundry Detergent

Best for: Households wanting no added scent

Pros

  • Free & Clear, scent-free
  • 53 loads per 40 oz
  • Bio-enzyme stain fighting
  • Plant-based formula

Cons

  • Standard pour cap, not squeeze dose
  • Fewer loads than EasyDose bottles
Product Scent Format Size and loads Stain-fighting formula
Seventh Generation Laundry Detergent, Free & Clear Unscented Concentrated pour bottle 40 oz, 53 loads Bio-enzyme
Seventh Generation Laundry Detergent, Fresh Lavender Lavender (essential oils) Concentrated pour bottle 40 oz, 53 loads Triple-enzyme
Seventh Generation Concentrated, Fresh Lavender Lavender Concentrated Not listed Not listed
Seventh Generation EasyDose, Fresh Lavender Lavender (essential oils) EasyDose squeeze 23 oz, 66 loads Advanced-enzyme
Seventh Generation EasyDose, Free & Clear Unscented EasyDose squeeze 23.1 fl oz, 66 loads Advanced-enzyme
Seventh Generation EasyDose, Power+ Clean Power+ Clean scent EasyDose squeeze 23 oz, 66 loads 6 enzymes plus surfactants

A few terms, explained simply. “Concentrated” means the detergent contains less water, so you use a smaller amount per load and the bottle is smaller for the number of washes. “Enzymes” are natural proteins that break down specific stains; for example, the listings name protease, which targets protein stains, and amylase, which targets starch stains. “Free & Clear” means no added fragrance or dye, which many people prefer for sensitive noses or baby clothes.

Seventh Generation Laundry Detergent Free & Clear for Scent-Free Washing

The Seventh Generation Laundry Detergent in Free & Clear, 40 oz and 53 loads, is the classic seventh generation free and clear bottle. The description calls it a 4X concentrated, plant-based formula made with biobased ingredients and “bio-enzyme power” that targets common tough stains like chocolate, ketchup, dirt and grass.

It has no added scent, which the description presents as a considerate choice for shared laundry facilities and apartment washers. The bottle measures about 3.75 by 5.75 by 11 inches and weighs 3.25 pounds, so it is easy to carry to a laundromat and store on a small shelf.

This is the straightforward pick for anyone who wants plant-based detergent without fragrance and prefers a standard pour cap. If you want easier measuring in a smaller bottle, the EasyDose Free & Clear below gives you more loads with a one-squeeze dose. For more detail on the brand’s full range, our 7th Generation laundry detergent overview covers other sizes.

Seventh Generation Laundry Detergent Fresh Lavender for a Light Natural Scent

The Seventh Generation Laundry Detergent in Fresh Lavender, also 40 oz and 53 loads, is the scented twin of the Free & Clear bottle. The description says it is gently scented with 100 percent essential oils and botanical extracts and uses a triple-enzyme formula, naming protease and amylase, to fight tough stains without synthetic fragrances, dyes or artificial brighteners.

One oddity: the description opens by naming a “Sparkling Seaside” detergent before describing Fresh Lavender. The title, however, clearly says Fresh Lavender, so that appears to be copy reused from another scent. The bottle is the same size as the Free & Clear version at about 3.26 pounds.

The seventh generation fresh lavender bottle suits people who want clothes to smell faintly of lavender without artificial fragrance. Skip it if anyone in the home is sensitive to scents, and choose a Free & Clear option instead.

Seventh Generation Concentrated Laundry Detergent Fresh Lavender

This Seventh Generation listing is titled Concentrated Laundry Detergent, Fresh Lavender scent. Only the title is available for this listing, so we can confirm just two things: it is a concentrated formula and it is Fresh Lavender scented.

The listing does not specify the bottle size, the number of loads, or the enzyme formula. It may be a different size or pack of the lavender detergent above, but because the listing does not say, check the product page for the size and load count before buying so you can compare it fairly.

This option makes sense only if you have confirmed its size suits you. For most shoppers, the 40 oz Fresh Lavender bottle or the EasyDose Fresh Lavender offer clearer information. Our dedicated guide to Seventh Generation laundry detergent lavender options compares the scented range in more depth.

Seventh Generation EasyDose Laundry Detergent Fresh Lavender for Easy Measuring


Seventh Generation EasyDose Laundry Detergent Fresh Lavender Ultra Concentrated Washing Detergent 23 oz

Buyers agree 4.8★ average on Amazon

Seventh Generation

Seventh Generation EasyDose Laundry Detergent Fresh Lavender Ultra Concentrated Washing Detergent 23 oz

4.8average rating from Amazon buyers, out of 5

See it on Amazon

Price and specifications are read from the Amazon product page and can change.

Seventh Generation EasyDose Laundry Detergent Fresh

Best for: Small laundry spaces and easy dosing

Pros

  • One-squeeze EasyDose bottle
  • 66 loads in 23 oz
  • 60% less plastic than 100 oz
  • Lavender from essential oils

Cons

  • Squeeze takes getting used to
  • Scented, not free and clear

The Seventh Generation EasyDose Laundry Detergent Fresh Lavender is the seventh generation ultra concentrated option in a lavender scent. EasyDose works like this: you flip the 23 oz bottle upside down over the washer and give it one firm squeeze, and the bottle releases the right dose. No cap to fill, no guessing.

Seventh Generation says this compact bottle washes 66 loads, uses 60 percent less plastic and 50 percent less water, and is 75 percent lighter than its 100 oz bottle. The lavender scent is made with 100 percent essential oils and botanical ingredients, and the formula uses advanced enzymes for tough stains. It weighs about 1.44 pounds.

This seventh generation easydose bottle suits small apartments, college students and anyone who tends to over-pour detergent. It gives way to the EasyDose Free & Clear if you want no fragrance at all.

Seventh Generation Laundry Detergent EasyDose Free & Clear for New Parents

The Seventh Generation Laundry Detergent Ultra Concentrated EasyDose in Free & Clear, 23.1 fl oz, combines the one-squeeze bottle with no added scent. It shares the EasyDose claims: 66 loads, 60 percent less plastic, 50 percent less water and 75 percent lighter than the 100 fl oz bottle.

This listing adds that it is a USDA Certified Biobased Product, stated as 99 percent, meaning most of its ingredients come from plant or other renewable sources, and it uses an advanced-enzyme formula for tough stains. The listed weight of 10.89 pounds does not match a single 23 oz bottle, so the listing may be for a multi-pack; the listing does not say, so confirm the quantity on the product page.

New parents who wash lots of small loads and want an unscented detergent will find this the most convenient option in the lineup. If you prefer a standard cap and bigger bottle, the 40 oz Free & Clear is the alternative.

Seventh Generation EasyDose Power+ Clean for Tough Stains

The Seventh Generation EasyDose Laundry Detergent in Power+ Clean scent, 23 oz, is the seventh generation power+ clean option aimed at stubborn stains. The description says it has 6 powerful enzymes and surfactants (the cleaning agents that lift dirt off fabric) with “no unnecessary ingredients.”

It uses the same EasyDose one-squeeze bottle with the same 66-load, 60 percent less plastic and 50 percent less water claims. The listing does not describe what the Power+ Clean scent smells like or what it is made from. The bottle measures about 2.4 by 3.85 by 8.81 inches and weighs 1.44 pounds.

This suits families with sports uniforms, muddy kids or work clothes. For a pre-treatment boost on the worst spots, see our Seventh Generation laundry stain remover guide. If scent sensitivity matters more than extra stain power, choose a Free & Clear bottle.

How to Choose the Right Seventh Generation Laundry Detergent

  • Scent or no scent: Free & Clear has no added fragrance. Fresh Lavender uses essential oils. Power+ Clean has its own scent, not described in detail.
  • Pour or squeeze: The 40 oz bottles use a regular cap; EasyDose bottles dose with one squeeze and take up less space.
  • Loads per bottle: 40 oz bottles wash 53 loads; 23 oz EasyDose bottles wash 66 loads.
  • Stain strength: Power+ Clean lists 6 enzymes; the others list bio-enzyme, triple-enzyme or advanced-enzyme formulas.
  • Gift or starter kit: One Free & Clear and one Fresh Lavender make an easy housewarming pair.

FAQ

What is the difference between Seventh Generation Free & Clear and Fresh Lavender?

Free & Clear has no added fragrance or dyes. Fresh Lavender is scented with 100 percent essential oils and botanical extracts. Both are plant-based with enzyme stain fighters.

How does Seventh Generation EasyDose work?

Flip the bottle over the washer and give one firm squeeze. The bottle is designed to release the right amount of ultra concentrated detergent for one load.

How many loads does an EasyDose bottle wash?

The 23 oz EasyDose bottles are listed at 66 loads, more than the 53 loads of the 40 oz pour bottles.

Is Seventh Generation detergent plant-based?

The listings describe plant-based or biobased formulas, and the EasyDose Free & Clear is labeled USDA Certified Biobased at 99 percent.

Which Seventh Generation detergent is best for baby clothes?

Many parents choose a Free & Clear formula because it skips added fragrance and dyes. The EasyDose Free & Clear adds easy dosing for frequent small loads.

Does Seventh Generation work in high-efficiency washers?

The listings we compared do not specify HE compatibility, so check the bottle label before using it in a high-efficiency machine.

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