Urban Pie Frozen Pizzas: Pepperoni, Roman Style or White Spinach?
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Urban Pie is a frozen pizza brand built around one idea it states on its own packaging copy: frozen pizza, all grown up. Instead of the usual thick, doughy supermarket rounds, Urban Pie leans on thinner artisan crusts, uncured meats, and cheeses such as burrata, fontina and fresh mozzarella, and it says its pizzas contain no artificial colors, flavors or preservatives. That makes it a handy brand to know if you want something a little special for a quick dinner or a relaxed get-together with friends.
The three pizzas in this guide differ mostly in crust and sauce: the Pepperoni Rosa uses a flaky artisan thin crust, the Roman Style pizza uses a light, airy 24-hour fermented crust with San Marzano marinara, and the White Spinach swaps red sauce for a creamy garlic crème fraîche.
Urban Pie Frozen Pizzas Compared
| Pizza | Crust | Sauce | Cheese named in listing | Net weight |
|---|---|---|---|---|
| Urban Pie Pepperoni Rosa Artisan Crust | Artisan thin crust, flaky layers | Not listed | rBST-free real cheese (type not listed) | 18 oz |
| Urban Pie Uncured Pepperoni Roman Style | Roman-style, 24-hour fermented | San Marzano marinara | Mozzarella, burrata, parmesan | 16.35 oz |
| Urban Pie White Spinach Artisan Pizza | Artisan thin crust | White garlic crème fraîche | Whole milk mozzarella, fresh mozzarella, fontina | 18.35 oz |
Urban Pie Pepperoni Rosa Artisan Crust for Classic Pepperoni Night
Urban PIE
Urban Pie Pepperoni Rosa Artisan Crust Pizza, 18 Ounces (Frozen)
Price and specifications are read from the Amazon product page and can change.
Urban Pie Pepperoni Rosa Artisan Crust
Best for: Pepperoni fans wanting a flaky thin crust
Pros
- Uncured pepperoni, pork raised without antibiotics
- RBST-free real cheese
- Flaky layered thin crust
Cons
- Sauce and toppings not fully listed
- No baking steps in listing
The Urban Pie Pepperoni Rosa Artisan Crust pizza is the brand’s take on the most popular topping of all. It weighs 18 ounces and is sold frozen, in a box measuring about 12 x 12 inches. The listing names Palermo Villa, Inc as the manufacturer, which is simply the company that produces it.
What sets it apart is the ingredient story. The pepperoni is uncured, meaning it has no added nitrates or nitrites except those that occur naturally in sea salt and celery juice powder. The pork is raised without antibiotics, and the cheese is 100% real and rBST-free. rBST is a hormone some dairy farms give cows to raise milk output; the listing itself notes that no significant difference has been shown between milk from treated and untreated cows, so think of it as a sourcing preference rather than a health claim.
The crust is described as an artisan thin crust with rich flavor baked into layers of flaky dough. The word “Rosa” suggests a particular sauce, but the listing does not specify what it is, and it does not list the cheese types or oven instructions either, so check the box before you start cooking. This pizza suits the pepperoni lover who wants a thin, flaky bite. If your crowd prefers a lighter, airier base with fancier cheeses, the Roman Style pizza below is the better fit.
Urban Pie Uncured Pepperoni Roman Style for Light, Airy Crust Fans
Urban PIE
Urban Pie Uncured Pepperoni Roman Style Pizza, 16.35 oz
Price and specifications are read from the Amazon product page and can change.
Urban Pie Uncured Pepperoni Roman Style
Best for: Guests who like a light, airy crust
Pros
- 24-hour fermented Roman-style dough
- Mozzarella, burrata and parmesan
- San Marzano marinara
Cons
- Lightest pizza at 16.35 oz
- No baking steps in listing
The Urban Pie Uncured Pepperoni Roman Style pizza is the newer, more elaborate pepperoni option at 16.35 ounces. Its crust is inspired by traditional Roman baking and made from dough fermented for 24 hours. Fermenting simply means giving the dough time to rest while the yeast works, which builds flavor and a bubbly, open texture. Urban Pie describes the result as cloud-like: crisp on the outside and soft inside.
On top you get uncured pepperoni, mozzarella, burrata and parmesan over a San Marzano marinara made with Italian tomatoes. Burrata is a soft, creamy fresh cheese with a mozzarella shell and a rich center, and San Marzano is a well-known variety of Italian plum tomato prized for sauce. Like the rest of the range, it has no artificial colors, flavors or preservatives, according to the listing.
Urban Pie pitches this one for weeknight dinners, casual entertaining and sharing something different, and it is the one we would put out for guests who enjoy a lighter slice. It is the lightest of the three by weight, so hungry teenagers may want a second pizza. The listing does not include bake times, so follow the box. If you own an outdoor oven, a quick look at our guide to multi-fuel pizza ovens explains how home pizza ovens reach high heat, though for frozen pizza the package directions come first.
Urban Pie White Spinach Artisan Pizza for Something Different
Urban PIE
Urban Pie White Spinach Artisan Pizza, 18.35 OZ
Price and specifications are read from the Amazon product page and can change.
Urban Pie White Spinach Artisan Pizza
Best for: Vegetarian-friendly white pizza lovers
Pros
- Garlic crème fraîche white sauce
- Spinach and diced garlic topping
- Clear bake time at 425°F
Cons
- Only three cheeses named despite four-cheese claim
- No tomato sauce for red-sauce fans
The Urban Pie White Spinach Artisan Pizza is the one to pick when nobody wants pepperoni. It weighs 18.35 ounces and uses an artisan thin crust spread with a white garlic crème fraîche sauce, then topped with spinach and diced garlic. Crème fraîche is a thick, slightly tangy cultured cream, so the sauce leans creamy and savory rather than tomato-bright.
The listing calls the cheese a four cheese blend, but it only names three: rBST-free whole milk mozzarella, fresh mozzarella slices and fontina. Fontina is a mild, melty Italian cheese. We would describe it as a three-cheese topping based on what the listing actually names. It also says no artificial flavors or preservatives and describes the pizza as vegetable-forward.
This is the only listing of the three with cooking directions: bake at 425°F for about 11 to 13 minutes. It suits vegetarian-leaning eaters (check the box for full ingredients if that matters), garlic lovers and anyone building a varied party spread next to one of the pepperoni pizzas. Red-sauce purists will be happier with the Roman Style.
How to Choose the Right Urban Pie Frozen Pizza
Pick your crust first. The biggest difference in this lineup is the base. The Pepperoni Rosa and White Spinach use an artisan thin crust; the Pepperoni Rosa’s is described as flaky and layered. The Roman Style uses a fermented dough meant to be airy and crisp. If you like a crunchy, cracker-like bite, go thin; if you like bubbles and chew, go Roman.
Then pick your sauce. Red-sauce fans have the San Marzano marinara on the Roman Style. The White Spinach uses a creamy garlic sauce. The Pepperoni Rosa listing does not describe its sauce, so read the box if that decides it for you.
Think about the crowd. For a party, buy one pepperoni and one White Spinach so both meat eaters and veggie fans are covered. For a date night, the Roman Style’s burrata and parmesan feel the most special. Weights run from 16.35 to 18.35 ounces, and each box is roughly 12 inches across.
Think about your oven. All three are frozen pizzas meant for a home oven, and only the White Spinach lists its temperature and time. People who love cooking outdoors sometimes finish frozen pizzas on a flat-top grill; our guide to griddle-top pizza ovens covers that setup, but always follow the package for food safety.
Ingredient preferences. All three say no artificial colors or flavors or preservatives in some form. The pepperoni pizzas use uncured pepperoni, and the Pepperoni Rosa specifies pork raised without antibiotics and rBST-free cheese. The listings do not give full allergen or nutrition panels, so check the box if anyone at the table has dietary needs.
FAQ
Which Urban Pie pizza is best for a first try?
If you like pepperoni, start with the Uncured Pepperoni Roman Style for its airy fermented crust and burrata, or the Pepperoni Rosa for a flaky thin crust. If you prefer vegetables, start with the White Spinach.
How long do you bake an Urban Pie pizza?
The White Spinach listing says 425°F for about 11 to 13 minutes. The two pepperoni listings do not give baking directions, so follow the instructions printed on the box.
What does uncured pepperoni mean?
According to the Pepperoni Rosa listing, it means no added nitrates or nitrites except those that occur naturally in sea salt and celery juice powder. It is still a cooked, preserved meat, just made without synthetic curing agents.
Is the Urban Pie White Spinach pizza vegetarian?
Its toppings listed are spinach, garlic, a crème fraîche sauce and cheeses, with no meat named. The listing does not state a vegetarian certification, so check the full ingredient list on the box if that matters.
What makes Roman-style pizza different?
Urban Pie describes its Roman-style crust as lighter, crisp and airy, made from dough fermented for 24 hours. That longer rest builds flavor and gives the crust its open, cloud-like texture.
Are Urban Pie pizzas made without artificial ingredients?
All three listings say no artificial flavors or preservatives, and the two pepperoni listings also mention no artificial colors. The Pepperoni Rosa notes that some ingredients are used to preserve quality and lists them on the side panel.
